Welcome to WillyBolander.com

My name is Dr. Willy Bolander. I research influence, persuasion, and leadership in sales and sales management and I teach people how to sell. This website is meant to highlight some of my main activities and projects - from my research and teaching as a professor at Florida State University, to my consulting work with organizations around the world, to my Sales Lab podcast of discussions with sales leaders. Please use the menu above to navigate to the different areas of the site.